Madrid: Chinese Billionaire Takes 3,000 Staff Members on Holiday To Spain

MADRID warmly welcomed 3,000 Chinese tourists on a company holiday worth an estimated €20 million – booking out over 2,000 hotel rooms and hiring a fleet of 80 coaches.
[This article was written by KeiKei and published in The Guardian, The Telegraph, The Independent, The Daily Mail, The Daily Star, Metro, and China Daily]
As Spain’s international tourist sector continues to prosper, a significant contribution to the number of people coming from China has just been made by Li Jinyuan, the founder and owner of the Tiens Group.
The 3,000 tourists arrived at Madrid’s Adolfo Suárez Madrid-Barajas airport on Thursday 5 April.
On Friday evening they all joined together at the Puerta del Angel to celebrate Tien Group’s 21st anniversary, which included the entire workforce unfolding the “Flag of Peace” – a 60m x 100m silk flag proclaiming the words “PEACE AND PROGRESS”.
During the event, there were also thank you speeches to the city of Madrid as well as the staff being served 202 pans of paella with the evening ending with a traditional flamenco dance and a Chinese calligraphy performance.
After being treated to traditional Spanish food for the last few days, the 3000 tourists also decided to have a lunch consisting of food a little closer to home.
Hundreds of the workforce made their way to Shangrila Chinese Buffet in Madrid were they fuelled up on chow mein, dim sum and other Chinese dumplings before continuing on their sightseeing around the Spanish capital.

Although Li could not make the trip, he sent his eldest son Li Zong Ming along with the Vice President of Tiens Group, Tian’ Ao Liu.

“For us this is a small trip for the company and there will be many other trips to come and hopefully the president will be able to join us on them.

Li Zong Ming said: “We do these trips to thank all of our employee for their support and hard work, unfortunately we cannot take all of our staff due to the capacities of the countries we visit so it can be difficult to have everyone here and this is why we have less staff on this Madrid trip than last year’s France trip.

”On their final day in Madrid the Tiens Group Chinese tourists descended on one of Madrid’s most popular and expensive department stores, El Corte Ingles for a shopping trip like no other.

The workforce were seen wearing their matching blue t-shirts and hats as they shopped around big brands such as Burberry, Prada and Coach.

One of the staff members Miss Xiao Ming, 28 said: “I love Madrid, the city is so clean and the shopping is amazing. There are so many brands that you can buy here that we don’t get back at home.”

The week long holiday takes Tiens Group approximately eight months to plan with staff being chosen by their work performance for the year.

In September, the Tiens Group will be swapping their tourist trainers for flip flops as the staff will be treated to yet another trip, with 6,500 of them heading off to Bali, Indonesia.

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[This article was written for Barcroft Media and published in The Guardian, The Telegraph, The Independent, The Daily Mail, The Daily Star, Metro, and China Daily]

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KeiKei is a London-based award-winning journalist and videographer with a degree in Broadcast Media and Journalism from the University of the West of Scotland and an extensive reporting background in news, entertainment, travel, and lifestyle.

KeiKei has travelled the globe interviewing, reporting and reviewing. Her work has been published in worldwide media outlets including, The New York Post, The Guardian, The Mirror, The Daily Mail, National Geographic and Conde Nast publications.


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