Baukjen is a shining example of how fashion can be both stylish and sustainable. By adhering to ethical sourcing and manufacturing practices, using sustainable materials and committing to carbon neutrality whilst creating timeless designs, the London-based brand sets a high standard for the industry with its comprehensive approach to sustainability which not only benefits the environment but also ensures that its customers can enjoy the latest fashion trends that aligns with their values. As more consumers seek out ethical and sustainable options, Baukjen stands out as a leader in the movement towards a more responsible fashion future.
Ethical Sourcing and Manufacturing
Family-run brand Baukjen is dedicated to ethical sourcing and manufacturing practices, ensuring that its entire supply chain upholds the highest standards of ethics. The brand works exclusively with factories that provide fair wages, safe working conditions, and respect for workers’ rights. With a commitment to ethical manufacturing by prioritising the well-being of workers and the integrity of its supply chain, Baukjen aims to foster a positive impact on the fashion industry.
Sustainable Materials
In its quest for sustainability, Baukjen prioritises the use of environmentally friendly materials. The brand’s collections feature organic cotton, and recycled fabrics, which significantly reduce the environmental footprint compared to conventional materials. By incorporating these sustainable materials into its designs, Baukjen not only produces high-quality clothing but also actively contributes to the preservation of the environment.
Circular Fashion
The brand has long been a strong advocate of circular fashion, promoting a more sustainable approach to clothing consumption by encouraging customers to recycle their old clothes through its recycling program, where they can send back used Baukjen items in exchange for discounts on future purchases. This initiative helps to reduce textile waste and extends the life cycle of garments. By facilitating the recycling of its products, Baukjen supports a closed-loop system that minimises waste and promotes sustainability within the fashion industry.
Carbon Neutral Commitment
Committed to reducing its environmental impact, Baukjen has set a goal to become a carbon-neutral company. The brand meticulously measures its carbon footprint and implements various strategies to offset its emissions. This includes investing in renewable energy projects and supporting carbon offset initiatives. Baukjen’s carbon-neutral commitment is a testament to its dedication to environmental sustainability, demonstrating a proactive approach to tackling climate change and reducing its carbon emissions.
Timeless and Versatile Designs
Above all, Baukjen emphasises timeless and versatile designs, encouraging customers to invest in quality pieces that can be worn for years. By focusing on classic styles that transcend seasonal trends, the brand promotes a more sustainable approach to fashion with a dedication to quality over quantity ensuring that its garments are made to last, reducing the need for frequent replacements and countering the detrimental effects of fast fashion. Baukjen’s timeless designs not only offer enduring style but also contribute to a more sustainable wardrobe.
KeiKei is a London-based award-winning journalist and videographer with a degree in Broadcast Media and Journalism from the University of the West of Scotland and an extensive reporting background in news, entertainment, travel, and lifestyle.
KeiKei has travelled the globe interviewing, reporting and reviewing. Her work has been published in worldwide media outlets including, The New York Post, The Guardian, The Mirror, The Daily Mail, National Geographic and Conde Nast publications.
