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TikTok: Viral Beauty Products Of The Moment That You Won’t Be Able To Live Without

Beauty products have been for centuries our best allies. It is true that everyone is beautiful without make-up, but we cannot deny the truth: make-up has the power to cover up those imperfections that we need to hide, making us feel good, and boosting our confidence.

The following products have become viral over TikTok and Instagram for two main reasons: the price and the results. These beauty products have been defined as “miracle workers”, and even compared to high-end expensive makeup brands, giving you every reason to try them out for yourself because we are sure that once you do, there will be no looking back.


Maybelline Lash Sensational Sky-High Mascara 7.2ml

This mascara from Maybelline has gone viral on TikTok for a reason as it gives you volume and length making your eyelashes look longer and thicker instantaneously. The mascara brush is flexible allowing it to go through all the lashes from the bottom to the top making your lashes look like false lashes. The ingredients of this holy-grail product include bamboo extract and fibers giving strength to the lashes making them stay up longer.

The Maybelline Lash Sensational Sky-High Mascara is ranked in the top 10 mascaras of the year and you can get it for £9.99 in any drug store.


E.L.F Camo Concealer

Concealers are our best friend but sometimes, they can become our worst enemy, as some of them don’t have the longest shelf-life or can dry out the skin under our eyes, giving you that unwanted cakey look.

Another cult beauty product that has gone viral on social media, e.l.f. has launched its 16-hour full-coverage concealer which conceals, corrects, contours, and highlights your skin. The best part of this product is its super hydrating finish that it won’t settle into fine lines or creases and is suitable for all skin types. This concealer is also cruelty-free and vegan, and it can be found in a drugstore for only £5!


L’Oreal Paris Infallible 24H Freshwear

Having a bad skin day? This Powder Foundation by L’Oreal has been manufactured with the aim of giving long-lasting coverage of a liquid foundation and it mattifies as a powder.

Some of its benefits include the reduction of pores, control of oil and shine, transfer-proof, among others, and its available in 6 different shades. The L’Oreal powder foundation is available in drugstores for £12.99 and has been compared to several high-end products from brands such as Charlotte Tilbury.


NYX Professional Makeup Smoothing Marshmallow Primer

Finding the perfect primer can be challenging and it’s a crucial step that definitely needs to be included in our make-up routine as it helps make-up to last longer whilst giving our skin the perfect texture and flawless definition.

Look no further than this TikTok-loved makeup base. NYX has launched its Smoothing Marshmallow Primer infused with marshmallow root extract, which dries completely transparently and can be used in all skin tones. Some of its benefits include a long-lasting stay for 16 hours, whilst it also softens, blurs lines and evens tone. This primer can be found in any drugstore for £15.00.


By Nora Garcia

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KeiKei is a London-based award-winning journalist and videographer with a degree in Broadcast Media and Journalism from the University of the West of Scotland and an extensive reporting background in news, entertainment, travel, and lifestyle.

KeiKei has travelled the globe interviewing, reporting and reviewing. Her work has been published in worldwide media outlets including, The New York Post, The Guardian, The Mirror, The Daily Mail, National Geographic and Conde Nast publications.

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