Introducing By Sarah London, one of our new favourite skincare brands and a scientifically researched skincare line intended to boost the skin’s microbiome and general skin health with revolutionary plant-oil blends that supply critical nutrients, enzymes, and lipids. All-natural, cruelty-free, and vegan products contain no added water or fillers, essential oils, artificial fragrance, or unexpected ingredients. With By Sarah London, you’ll find intense, effective skincare that is well-liked by even the most delicate faces, with complete formula transparency on the front label for further reassurance.
Sisters Sarah and Lauren Murrell founded the company after Lauren was diagnosed with life-threatening leukaemia, and Sarah volunteered to be her stem-cell donor. While Lauren was recovering, Sarah, a skin health expert, started producing soothing plant-oil compositions to repair Lauren’s dry, inflamed, and sensitive skin, which had reacted negatively to several other natural ranges. Today, the skincare concoctions that were previously exclusively meant to restore Lauren’s complexion are now adored by many.
The brand’s core is its minimalist approach to skincare, with slow low beauty being embraced by Sarah London’s regimen to ensure that skin receives the essential nutrients it requires to thrive, with the ultimate result of a more even skin tone and a clearer, rejuvenated complexion.
Here are some of our top favourite By Sarah products that everyone should have in their skincare routine.
Hero Facial Oil £33
A daily face oil to be used in the morning and evening. The hero blend contains only the best cold-pressed and 100% organic plant oils, chosen for their skin-boosting properties. Each component is absorbed by the skin’s lipid layers to provide vital nutrients that are naturally reduced as we age.
Organic apricot oil and organic evening primrose oil, both high in vital fatty acids that support long-term skin health make up the hero products of this incredible product.
Oil-to-milk Cleanser Balancer – £32
This must-have product changes into a gentle nourishing cleansing milk on contact with water, making it ideal as a mild face wash in the morning or a deep double cleanse in the evening. All traces of makeup, SPF, excess oil, and impurities are removed without disturbing the skin’s natural pH balance.
Upcycled raspberry seed oil provides 20% more vitamin E than regular raspberry seed oil, guarding against skin-damaging free radicals.
Ally Blemish Recovery Oil – £34
Our favourite product for those with acne-prone skin, to be used when you have acne flare-ups or breakouts. This concentrated formula helps to regulate the skin’s microbiome, minimise bacterial infection, and soothe redness for a brighter complexion without harming the skin. Soothing while being non-greasy, once your skin has recovered, you can resume using the Organic Facial Oil every morning and night as usual.
Upcycled hemp seed oil is the star component. This UK skincare first has 52% more antioxidants than regular hemp seed oil, as well as linoleic acid, which acne-prone skins frequently lack.
Saviour Moisture Mask – £44
Say hi to your skin’s new best friend. The profoundly hydrating gel mask contains naturally sourced hyaluronic acid, aloe leaf extract, and other professionally selected hydrators to rapidly moisturise your skin. Whether your skin is delicate, thirsty, or just dull, a ten-minute application of this magical combination will leave it softened, soothed, and nourished.
The hero ingredient is Hyaluronic Acid, which has a medium molecular weight and can enter the deepest layers of the skin while attracting and retaining 1000 times its weight in moisture.
KeiKei is a London-based award-winning journalist and videographer with a degree in Broadcast Media and Journalism from the University of the West of Scotland and an extensive reporting background in news, entertainment, travel, and lifestyle.
KeiKei has travelled the globe interviewing, reporting and reviewing. Her work has been published in worldwide media outlets including, The New York Post, The Guardian, The Mirror, The Daily Mail, National Geographic and Conde Nast publications.
