Founding and History
Founded in 2002 by Cécile Reinaud in the heart of London, Seraphine is the epitome of luxury maternity fashion. Reinaud, with her impeccable sense of style and acute understanding of the market, identified a void in high-end maternity wear and set out to create a brand that would seamlessly blend elegance with practicality. From its inception, Seraphine has captured the essence of sophisticated fashion, offering expectant mothers a range of exquisitely designed garments that do not compromise on comfort. Over two decades, Seraphine has evolved into a global luxury brand, celebrated for its timeless elegance and commitment to excellence.
A Favourite Among Celebrities
Seraphine’s ascent to the pinnacle of luxury maternity wear has been significantly bolstered by its distinguished clientele. Among the most illustrious is Kate Middleton, the Duchess of Cambridge, whose choice of Seraphine during her pregnancies has been nothing short of a royal endorsement. This seal of approval catapulted Seraphine into the global spotlight, attracting a discerning international audience. Other style icons, including Anne Hathaway and Jessica Alba, have also embraced Seraphine, reaffirming its status as the preferred brand for glamorous maternity fashion. Each piece worn by these celebrities becomes a statement of refined taste and sophisticated elegance.
Product Range
At the core of Seraphine’s appeal is its diverse and luxurious product range. From sumptuous dresses to chic tops, tailored jeans, and elegant activewear, Seraphine’s collections are designed to cater to the multifaceted lives of modern, sophisticated women. The brand also offers a stunning selection of bridal wear, ensuring that even the most special occasions are celebrated with style and grace. Every garment is meticulously crafted using the finest materials, with a keen focus on detail and a commitment to superior craftsmanship. Seraphine’s pieces are not only designed to be worn throughout pregnancy but are also adaptable for post-pregnancy, offering timeless elegance and enduring luxury.
Sustainability Initiatives
In the world of luxury fashion, Seraphine stands out for its dedication to sustainability and ethical practices. The brand’s commitment to the environment is reflected in its use of eco-friendly materials and sustainable production processes. Seraphine’s recycling program invites customers to return their pre-loved garments, which are then repurposed, reflecting a conscious effort to reduce waste and promote sustainable fashion. This initiative underscores Seraphine’s philosophy that true luxury is not only about exquisite design but also about responsibility and care for our planet.
Global Presence
Seraphine’s journey from a single boutique in London to a global luxury brand is a testament to its universal appeal and timeless elegance. The brand’s flagship stores in fashion capitals such as Paris, New York, and Dubai offer an exclusive shopping experience, where personalised service meets unparalleled luxury. Beyond its physical stores, Seraphine’s online platform extends its reach to over 30 countries, ensuring that its exquisite maternity wear is accessible to a global audience. This expansive presence reinforces Seraphine’s stature as the ultimate destination for luxurious, elegant maternity fashion, beloved by pregnant women and new mum’s worldwide.
KeiKei is a London-based award-winning journalist and videographer with a degree in Broadcast Media and Journalism from the University of the West of Scotland and an extensive reporting background in news, entertainment, travel, and lifestyle.
KeiKei has travelled the globe interviewing, reporting and reviewing. Her work has been published in worldwide media outlets including, The New York Post, The Guardian, The Mirror, The Daily Mail, National Geographic and Conde Nast publications.
