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Genesis Cars: Sustainable Luxury & Elevated Electric Driving Experiences

In the ever-evolving automotive industry, staying ahead of the curve is crucial for any luxury brand to thrive. South Korean brand, Genesis, the luxury vehicle division of Hyundai, has consistently impressed customers with its commitment to elegance, performance, and cutting-edge technology. However, to maintain its position as a frontrunner in the market, Genesis is continuing to push boundaries and introduce fresh ideas. Here we run through some of the exciting new concepts that show how the Genesis brand is captivating drivers, car enthusiasts, and the industry as a whole.

Customisation Experience: Tailored Luxury at Your Fingertips

Imagine a world where every aspect of your vehicle can be personalised to your exact preferences. Genesis is leading the way by offering an unparalleled customisation experience. With a visit to one of Genesis’ modern and luxurious studios, customers can handpick exterior colours, choose from a range of premium interior materials, and even customise technological features. This level of personalisation enables Genesis drivers to create a truly unique and bespoke vehicle that resonates with their individual style, elevating the luxury experience to unprecedented heights at unbeatable price points for this level of luxury.

Electric Vehicle Innovation: Pioneering the Sustainable Luxury Movement

With environmental concerns at the forefront, the demand for sustainable transportation is rapidly growing. Genesis has seized this opportunity and become a frontrunner in luxury electric vehicles (EVs). By investing in advanced battery technology, optimising range capabilities, and developing fast-charging infrastructure, Genesis offers EVs that blend eco-consciousness with uncompromised luxury. Drivers can enjoy exhilarating performance, seamless connectivity, and exceptional design, all while reducing their carbon footprint.

Seamless Integration of Technology: Elevating the Driving Experience

In today’s interconnected world, technology plays a pivotal role in enhancing our lives. Genesis takes the driving experience to new heights by seamlessly integrating innovative features into their vehicles. Picture an augmented reality (AR) heads-up display that provides essential information without distracting the driver. Voice-controlled virtual assistants enable hands-free and intuitive interactions, ensuring a focus on the road. Whilst advanced driver-assistance systems (ADAS) enhance safety and convenience, making each journey a luxurious and effortless experience. Other exciting features include Smart Parking, which can be used from inside the vehicle and Remote Smart Parking from outside the vehicle, with no driver inside! 

Design Icons: When Automotive Engineering Meets Artistry

To further captivate enthusiasts and collectors, Genesis works with renowned designers, such as SangYup Lee, former designer of the Bentley Continental GT and C-6 Chevrolet Corvette, is head of design. Filippo Perini, former Lamborghini head of design, is chief designer. Albert Biermann, former head of the BMW M performance division, oversees tuning and performance as executive vice president of performance development and high performance vehicles. Fayez Rahman, former development leader at BMW, is vice-president of architecture development. By merging automotive engineering with artistic expression, the brand has created vehicles with unique design elements that push the boundaries of automotive aesthetics, all showcasing Genesis’s commitment to craftsmanship and innovation, whilst continuing to generate excitement and anticipation within the automotive community.

Sustainability Initiatives: Driving Towards a Greener Future

As sustainability takes centre stage, Genesis has an opportunity to lead by example. By utilising environmentally friendly materials, incorporating more recycled components, and offsetting carbon emissions, the brand demonstrates its dedication to a greener future. By aligning luxury with eco-consciousness, Genesis has redefined the expectations of responsible automotive manufacturing and ownership.


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KeiKei is a London-based award-winning journalist and videographer with a degree in Broadcast Media and Journalism from the University of the West of Scotland and an extensive reporting background in news, entertainment, travel, and lifestyle.

KeiKei has travelled the globe interviewing, reporting and reviewing. Her work has been published in worldwide media outlets including, The New York Post, The Guardian, The Mirror, The Daily Mail, National Geographic and Conde Nast publications.

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