Hyatt Hotels Corporation has entered into franchise agreements with Story Hotels to bring three hotels to Sweden under the JDV Hotel brand, helping to grow Hyatt’s independent collection brand in Europe.
The three boutique hotels – Story Hotel Riddargatan and Story Hotel Signalfabriken in Stockholm, as well as Story Hotel Studio Malmö, Sweden – will all retain their individual hotel names and unique identities. The three Story Hotels will be available for reservation through Hyatt’s booking channels and for World of Hyatt members to earn and redeem points for stays starting April 15, 2021.
“We are very excited to bring these three Story Hotels in Europe under Hyatt’s JDV Hotel brand portfolio and at the same time grow the Hyatt hotel footprint in Sweden,” said Briana Swift, director of development Europe and Southwest Asia at Hyatt.
“We are focused on thoughtful growth in locations that meet our guest’s and member’s needs, and the upcoming addition of three Story Hotels helps us fuel this growth in markets like Scandinavia, as we collaborate with owners who want to maintain each property’s unique identity. With their strong design focus and neighborhood feel, Story Hotels will be the perfect representation of Hyatt’s independent collection in Europe.”
Story Hotel Riddargatan, Story Hotel Signalfabriken, and Story Hotel Studio Malmö are ideally located at the heart of their destinations and each will celebrate the unique neighborhoods in which the properties reside. With modern, Scandinavian designs that reflect the edgy nature of both cities, the hotels will offer amenities for both business and leisure travelers.
“It was clear at an early stage that Hyatt and Story Hotels had a very similar vision of how modern upscale living should look and feel,” said Staffan Åkerlind, CEO Story Hotels.
All three hotels will feature individually designed boutique guestrooms, vibrant public spaces and food and beverage offerings popular with both visitors and locals alike. Boutique in size as a reflection of their urban locations, each hotel will offer complimentary access to local gyms during their stay.
Story Hotel Riddargatan, Stockholm
An 83-room property widely believed to be one of Stockholm’s original boutique hotels, the Story Hotel Riddargatan will have an industrial design to represent the building’s former life as an apartment complex, barbershop, and garage. The property is centrally located in the Östermalm area with easy access to vibrant neighborhood restaurants, cafés and bars as well as the high-end shopping district. The hotel will also feature a restaurant, Ling Long, specializing in Southeast Asian cuisine, and one indoor and one outdoor bar.
Story Hotel Signalfabriken, Stockholm
Story Hotel Signalfabriken will feature 83 individually designed guestrooms and a vibrant bar and restaurant, which will host regular DJ performances. Formerly a fire station and town hall, this listed property in Sundyberg’s Torg neighborhood will attract business travelers with meetings in the surrounding areas of Solna, Bromma and Kista. Leisure guests will enjoy the small-town feel and abundance of restaurants nearby with quick access to Stockholm’s city center in less than ten minutes via the nearby tram, bus, and subway lines.
Story Hotel Studio Malmö
Story Hotel Studio Malmö will feature 95 unique guestrooms, all creative and playful in their design to reflect the young and vibrant population of the city. Situated on the top floors of a high-rise building, the hotel offers spectacular views overlooking the city and water. The hotel is part of the mixed-use STUDIO building, which also houses conference and meeting facilities, corporate offices, retail outlets, several restaurants and a café. With its unique waterside location at Universitetsholmen, and close proximity to Malmö’s central station, guests can easily explore the city, and nearby Copenhagen via a 35-minute train ride. The hotel’s restaurant and cocktail bar, Kasai in the Sky, will deliver food and drink on Malmö’s highest outdoor terrace with views of the ocean and city skyline.
Story Hotel Riddargatan, Story Hotel Signalfabriken and Story Hotel Studio Malmö are expected to increase the number of Hyatt hotels in Sweden to four, following the 2020 opening of Stockholm’s Hotell Reisen, which is part of The Unbound Collection by Hyatt brand.
For more information, please visit www.jdvhotels.com.
KeiKei is a London-based award-winning journalist and videographer with a degree in Broadcast Media and Journalism from the University of the West of Scotland and an extensive reporting background in news, entertainment, travel, and lifestyle.
KeiKei has travelled the globe interviewing, reporting and reviewing. Her work has been published in worldwide media outlets including, The New York Post, The Guardian, The Mirror, The Daily Mail, National Geographic and Conde Nast publications.
